From The Department of WTF

Via Jalopnik:

LEXUS CUSTOMERS NOW HAVE RESERVED PARKING AT WACHOVIA CENTER IN NEW DEAL WITH COMCAST-SPECTACOR

Philadelphia, PA - December 10, 2007) Lexus drivers in the Greater
Philadelphia Region now can have priority parking at the Wachovia
Center as part of a new sponsorship package between Lexus and arena
owner Comcast-Spectacor.

"Lexus continues to be a great advertising partner of ours," said
Comcast-Spectacor President Peter Luukko. "As we continue to look for
new and exciting opportunities for our fans and our sponsors, Lexus
remains a terrific partner.

"As a result of this new arrangement, we're able to offer our
customers who drive Lexus cars an opportunity to park in a specially
designated space with other Lexus owners."

As part of the new three-year advertising and sponsorship package,
Lexus drivers can park in a designated Lexus parking spot in either of
two lots in the Wachovia Center (C-Lot and E-Lot). Additionally, these
new parking sections will feature Lexus advertising prominently
featured on the light polls.

This means my boy Sid and his Jaguar will need to park with the rest of the drunkards.

Comments

[Ricky]

..and the award for most stolen cars in one area goes to C-Lot and E-Lot, congrats

[the_major]

people should look from some old lexus' that are POS and tailgate there to piss off the people. I guess its good for comcast to get more money they won't spend on the product on the ice or court

[Hometown Girl]

My thoughts exactly, Major. And why bother advertising a Lexus to people who already drive one? Ew to the whole thing.

[Sanganoski]

This is just another left-handed way of letting the "blue collar" fan know that "corporate" money built those new stadiums and the heck with the pee-ons!

[Joe Manning]

FDR park has been running a similar promotion for Oldsmobile Achieva owners for years ...

[Joe Siegler]

Down here in Texas, the Rangers place has a similar deal. If you drive a Lexus to Rangers Ballpark in Arlington, they give you free valet parking, which normally is $30. It's been that way for about 3-4 years.